In 2023, Billboard‘s Latin Artist on the Rise series featured a select group of artists who had a breakthrough inside or outside of their genre, scored a significant chart feat and/or created a buzz that was impossible to ignore.
A wide-ranging group of 10 up-and-coming Latin artists were spotlit — including Mexican superstar Peso Pluma, who went on to become one of the year’s biggest artists in any genre. The 24-year-old hitmaker was March’s Latin Artist on the Rise, where he talked about his quest for global domination and being up for the challenge to take música mexicana to new heights.
“I want to go to Brazil, Spain, Argentina. I’m up for the challenge. The regional Mexican artist is emerging — we’re growing within the industry, you can’t deny that anymore,” he said then. Today, Peso has led the regional Mexican renaissance, entering 23 songs on the Billboard Hot 100 this year alone. His third studio album, Génesis, also made history when it debuted at No. 3 on the Billboard 200, the highest ranking for a Mexican music album.
Other emerging regional Mexican music gems that were featured include Chino Pacas, who this year scored a label deal with Street Mob Records, founded by Fuerza Regida‘s frontman Jesús Ortiz Paz, following hit song “El Gordo Trae El Mando.” And Gabito Ballesteros, who is signed to Natanael Cano‘s Los CT Records and a frequent collaborator of Peso Pluma’s (“AMG” and “Lady Gaga”).
Another artist who was part of our Latin Artist on the Rise series was Venezuelan singer-songwriter Joaquina, who won best new artist at the Latin Grammys in November. Most recently, the Universal Music Latin artist signed a management deal with Global Talent Services (GTS).
Below, we highlight all the artists who were featured as part of the coveted Billboard Latin Artist on the Rise series throughout 2023.
