Food Price Rises Returning to Normal, Says Kantar

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Food price inflation in the UK has fallen to just 2.4%, marking a significant decrease from the previous year. This is great news for shoppers who have been feeling the pinch of rising food costs. According to recent data from Kantar, this decrease can be attributed to shoppers increasingly turning to cheaper own-brand goods. This shift in buying habits is expected to continue, with the Bank of England anticipating interest rate cuts in response to the easing price rises.

The latest figures from Kantar show that food prices have risen by just 2.4% in the past year, a significant decrease from the 3.6% rise seen in the previous year. This is a welcome change for consumers who have been struggling with rising food costs, with many turning to budget-friendly own-brand options to save money. This trend has been particularly evident in the grocery sector, where own-brand goods have seen a surge in popularity.

One of the main factors driving this trend is the uncertainty surrounding Brexit. With the deadline for the UK’s departure from the EU looming, many shoppers are feeling the pressure to tighten their purse strings. As a result, they are turning to more affordable options when it comes to their grocery shopping. This has led to an increase in the sales of own-brand goods, which are often significantly cheaper than branded products.

In response to this shift in consumer behavior, retailers have been ramping up their own-brand offerings. Supermarket giant Tesco, for example, has recently launched a new range of budget-friendly own-brand products in an effort to cater to the changing needs of its customers. Other retailers have also followed suit, with Sainsbury’s and Asda both reporting an increase in sales of own-brand goods.

This trend is not just limited to grocery shopping. The rise of discount retailers, such as Aldi and Lidl, has also played a significant role in the increased popularity of own-brand products. These retailers offer a wide selection of affordable own-brand goods, often at a fraction of the price of branded products. This has attracted a growing number of shoppers who are looking to save money without compromising on quality.

The decrease in food price inflation also comes at a time when the Bank of England is closely monitoring the economy. With the threat of a no-deal Brexit looming, the Bank is expected to announce interest rate cuts in an effort to support the economy. These cuts are likely to provide further relief to consumers, who have been facing rising prices in other areas such as fuel and utilities.

The decrease in food price inflation is a positive sign for the UK economy, as it suggests that the impact of Brexit on consumer spending may not be as severe as previously anticipated. It also provides a much-needed boost to consumer confidence, which has been wavering in the face of uncertainty. With the Bank of England expected to announce interest rate cuts, consumers can look forward to further savings in the coming months.

However, it is important to note that the decrease in food price inflation does not mean that prices will remain low forever. As the UK’s departure from the EU approaches, there may be further fluctuations in food prices. It is therefore important for shoppers to continue to be mindful of their spending and make smart choices when it comes to their grocery shopping.

In conclusion, the recent decrease in food price inflation is a positive development for UK consumers. It is a testament to their resilience in the face of economic uncertainty, as they continue to seek out more affordable options. With the Bank of England anticipated to announce interest rate cuts, the future looks brighter for consumers who are looking to save money on their everyday expenses. However, it is important to remain cautious and make informed decisions when it comes to spending, as fluctuations in food prices may still occur in the future.

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