Apple, the tech giant known for its innovative products and services, is making a bold move to expand its revenue globally. In a recent announcement, Apple has partnered with Bharti Airtel, one of India’s leading telecommunications companies, to offer free music and video streaming to Airtel’s 281 million customers. This strategic partnership is set to benefit both companies and revolutionize the way Indians consume digital content.
Apple has been working tirelessly to boost its revenue from services, including apps, payments, and media. With this new collaboration, Apple is set to tap into the vast Indian market and reach a wider audience. India, with its massive population and growing digital landscape, presents a huge opportunity for Apple to increase its revenue and establish a strong foothold in the country.
Under this partnership, Airtel will pay Apple a per-user fee, which is significantly lower than the monthly $1.20 (roughly Rs. 100) charged for Apple TV+ and Apple Music in India. This move is a win-win situation for both companies as Airtel’s customers will get access to premium content for free, and Apple will see a surge in its user base and revenue.
The free music and video streaming service will be available to Airtel customers through the Airtel Thanks app. This app offers a range of benefits to Airtel customers, including rewards, discounts, and access to various digital services. With the addition of Apple’s music and video streaming, Airtel Thanks app is set to become even more attractive to customers.
This partnership is a significant step towards Apple’s goal of expanding its services globally. It is also a testament to the company’s commitment to providing its customers with the best digital experience. With this move, Apple is not only offering its services to a wider audience but also making them more accessible and affordable.
The free music and video streaming service will include popular Apple services like Apple Music, which offers a vast library of over 75 million songs, and Apple TV+, which features critically acclaimed original shows and movies. Airtel customers will also have access to Apple’s other services like Apple Arcade, Apple News+, and Apple Fitness+ at discounted rates.
This collaboration between Apple and Airtel is a game-changer for the Indian digital market. It will not only benefit the two companies but also the customers who will now have access to premium content for free. This move is also expected to shake up the competition in the Indian telecom industry, with other companies likely to follow suit and offer similar services to their customers.
The partnership between Apple and Airtel is a testament to the growing demand for digital content in India. With the rise of affordable smartphones and cheaper data plans, more and more Indians are turning to digital platforms for entertainment. This trend has been further accelerated by the ongoing pandemic, which has forced people to stay indoors and rely on digital services for their entertainment needs.
Moreover, this partnership is also a step towards bridging the digital divide in India. With the majority of the population still using feature phones, this move by Apple and Airtel will give them access to premium digital content and bring them closer to the digital world.
In conclusion, Apple’s partnership with Airtel to offer free music and video streaming to Airtel customers is a significant step towards expanding its services globally. It is a win-win situation for both companies and a game-changer for the Indian digital market. This move is a testament to Apple’s commitment to providing its customers with the best digital experience and its determination to tap into the vast Indian market. With this partnership, Apple is set to revolutionize the way Indians consume digital content and pave the way for a more connected and digital future.
