Former Asda boss Mohsin Issa invests £10m in sports supplement firm ahead of London IPO

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Former Asda CEO Mohsin Issa has made a bold move by investing £10 million in Applied Nutrition, a leading sports supplement company, ahead of its highly anticipated London stock market float. This strategic investment is a testament to Issa’s confidence in the company’s potential for growth and success in the competitive sports nutrition market.

Applied Nutrition, founded in 2008, has quickly established itself as a trusted brand in the sports supplement industry. The company offers a wide range of high-quality products, including protein powders, pre-workout supplements, and vitamins, catering to the needs of athletes and fitness enthusiasts. With a strong focus on innovation and customer satisfaction, Applied Nutrition has gained a loyal following and has seen significant growth in recent years.

Issa’s investment comes at a crucial time for Applied Nutrition as the company prepares to go public on the London stock market. The funds injected by Issa will provide a much-needed boost to the company’s financial resources, allowing it to expand its product range, invest in marketing and branding, and strengthen its global presence.

In a statement, Issa expressed his excitement about the investment, saying, “I am delighted to be investing in Applied Nutrition, a company that has shown impressive growth and potential in the sports supplement market. I have no doubt that with its strong leadership and innovative products, Applied Nutrition will continue to thrive and achieve great success in the future.”

This investment is not the first time Issa has shown his support for the health and wellness industry. In 2019, he and his brother Zuber acquired a majority stake in British health food chain Holland & Barrett, demonstrating their belief in the growing demand for health and wellness products.

The news of Issa’s investment has been met with enthusiasm from both the business and fitness communities. Industry experts believe that this move will not only benefit Applied Nutrition but also have a positive impact on the sports supplement market as a whole. With Issa’s vast experience and expertise in the retail sector, his involvement in Applied Nutrition is expected to bring valuable insights and opportunities for growth.

Applied Nutrition’s CEO, Thomas Ryder, also expressed his excitement about the investment, stating, “We are thrilled to have Mohsin Issa on board as an investor. His support and belief in our company will undoubtedly accelerate our growth and help us achieve our goals.”

The sports supplement market has seen a surge in demand in recent years, with more people becoming health-conscious and adopting active lifestyles. According to a report by Grand View Research, the global sports nutrition market is expected to reach $31.4 billion by 2028, driven by the increasing popularity of fitness and sports activities.

Applied Nutrition is well-positioned to capitalize on this growing trend, with its high-quality products and strong brand reputation. The company’s commitment to using only the best ingredients and rigorous testing processes has earned it the trust of its customers, making it a top choice among athletes and fitness enthusiasts.

With Issa’s investment, Applied Nutrition is poised to take its business to new heights and become a major player in the sports supplement market. The company’s upcoming IPO is highly anticipated, and investors are eagerly waiting to see how the company will perform on the London stock market.

In conclusion, Mohsin Issa’s investment in Applied Nutrition is a significant milestone for the company and a testament to its potential for growth and success. With Issa’s support, the company is well-equipped to take on the challenges of the competitive sports supplement market and emerge as a leader in the industry. This investment is not only a win for Applied Nutrition but also a positive development for the health and wellness industry as a whole.

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