Maternal health brand My Expert Midwife has recently secured a significant amount of follow-on funding, amounting to £1.6 million. The funding was led by Pembroke VCT, a venture capital trust firm, and will be used to further propel the company’s growth and expansion plans across the UK.
My Expert Midwife was founded by two experienced midwives, Lesley Gilchrist and Claire Charlton, who noticed a gap in the market for safe and effective products specifically designed for pregnant and new mothers. The brand has become a trusted name for expecting and new mothers, providing them with a range of products that are safe, natural and effective.
With the recent funding, My Expert Midwife aims to expand its e-commerce presence, enhance product innovation, and accelerate retail expansion across the UK. This comes at a time when the demand for maternal health products and services is on the rise, making My Expert Midwife’s growth plans timely and strategic.
Lesley Gilchrist, co-founder of My Expert Midwife, expressed her excitement about the recent funding and the opportunities it brings for the brand. She said, “We are thrilled to have secured this follow-on funding, which will enable us to take our business to the next level. With the support of Pembroke VCT, we can continue to provide safe and effective products for mothers and expand our reach to more expecting and new mothers across the UK.”
Claire Charlton, co-founder of My Expert Midwife, added, “We are incredibly proud of what we have achieved so far, and this funding will help us to continue our mission of providing mothers with a trusted, natural and effective range of products. This is an exciting time for My Expert Midwife, and we are grateful for the support of Pembroke VCT in our journey.”
My Expert Midwife’s range of products includes essentials such as nipple balm, perineal massage oil, and postpartum bath soak, all of which are designed to support and care for mothers during pregnancy and after childbirth. The brand has also recently launched a new range of products, including a stretch mark oil and a cooling body spritz, which have been well-received by its customers.
The funding from Pembroke VCT will allow My Expert Midwife to further enhance its product range and develop new, innovative products to cater to the evolving needs of mothers. The brand has also identified key areas for retail expansion, including partnerships with major retailers and pharmacies, to make its products more accessible to women across the UK.
The investment from Pembroke VCT is a testament to the success and potential of My Expert Midwife. The brand has already gained a loyal customer base and has received recognition from various industry experts, including winning the Silver Award for Best Maternity Product at the Mother & Baby Awards 2021.
In conclusion, My Expert Midwife’s success story continues to unfold with the recent funding from Pembroke VCT. The brand’s commitment to providing safe and effective products for mothers has gained the trust and support of both customers and investors. With this new funding, My Expert Midwife is set to reach new heights and continue to make a positive impact on the lives of expecting and new mothers across the UK.
