Channel 4 Sales, one of the UK’s leading media companies, has recently announced the relaunch of its B Corp competition for 2026. This competition offers a unique opportunity for five UK B Corp businesses to receive £600,000 in free TV advertising, helping to boost their national awareness and drive growth.
For those who may not be familiar, B Corp is a certification that recognizes businesses that meet the highest standards of social and environmental performance, accountability, and transparency. These businesses are committed to using their profits and influence for good, and Channel 4 Sales is proud to support and promote their efforts.
The B Corp competition was first launched in 2019 and received an overwhelming response from businesses across the UK. This year, Channel 4 Sales is excited to bring back the competition, which aims to showcase the incredible work being done by B Corp businesses and inspire others to follow in their footsteps.
The five winning businesses will each receive £600,000 worth of TV advertising, which will be spread across a variety of Channel 4’s platforms, including Channel 4, E4, More4, Film4, and All 4. This will provide the winning businesses with a unique opportunity to reach a wide and diverse audience, helping to increase their brand awareness and drive sales.
But it’s not just about the advertising. The B Corp competition also offers a chance for businesses to be featured in a special documentary, which will air on Channel 4. This will give the winning businesses a platform to share their story and showcase the positive impact they are making in their communities and beyond.
Channel 4 Sales is committed to promoting and supporting sustainable businesses, and this competition is just one of the ways they are doing so. By offering free TV advertising to B Corp businesses, they are not only helping these businesses to grow, but also spreading awareness about the importance of sustainability and responsible business practices.
In addition to the TV advertising, the winning businesses will also receive support from Channel 4’s in-house creative agency, 4Creative. This will include the development of bespoke advertising campaigns and access to Channel 4’s award-winning marketing team, providing the winning businesses with the tools they need to make the most of their advertising opportunity.
The B Corp competition is open to all UK B Corp businesses, regardless of their size or industry. The only requirement is that they must have been certified as a B Corp for at least one year. This is a fantastic opportunity for both established and emerging B Corp businesses to showcase their values and make a positive impact on a national level.
Channel 4 Sales is committed to promoting diversity and inclusivity, and this is reflected in the B Corp competition. Businesses from all backgrounds and industries are encouraged to apply, and Channel 4 is particularly interested in hearing from businesses that are owned or led by underrepresented groups.
The deadline for entries is 31st October 2026, and the winners will be announced in early 2027. So, if you are a UK B Corp business looking to increase your brand awareness and drive growth, this is an opportunity not to be missed.
In a world where sustainability and responsible business practices are becoming increasingly important, the B Corp competition is a fantastic opportunity for businesses to showcase their commitment to making a positive impact. And with the support of Channel 4 Sales, the winning businesses will have the platform and resources to do just that.
So, if you are a UK B Corp business, don’t miss out on this incredible opportunity. Enter the Channel 4 Sales B Corp competition today and take the first step towards increasing your national awareness and driving growth for your business. Let’s work together to create a better, more sustainable future for all.
