Despite the stormy weather that swept across the UK on Small Business Saturday, millions of Brits showed their unwavering support for independent retailers, boosting local high streets and communities with a staggering £634 million in spending.
Small Business Saturday, which falls on the first Saturday of December each year, is a day dedicated to celebrating and supporting small businesses across the UK. This year, despite the challenging weather conditions, the event saw a record-breaking number of shoppers out in force, determined to show their support for local businesses.
According to figures released by Small Business Saturday UK, over 10 million people took to the streets to shop at small businesses, with an average spend of £63 per person. This is a significant increase from last year’s figures, with an additional £30 million spent and 1.6 million more shoppers showing their support.
The stormy weather may have been a deterrent for some, but for many, it only added to the charm of the day. Braving the rain and wind, shoppers were determined to show their support for the small businesses that make their communities unique and vibrant.
One shopper, Sarah Jones, said, “I was a bit hesitant to go out in the storm, but I didn’t want to miss out on supporting my local businesses. They have been through a tough year with the pandemic, and I wanted to do my part in helping them recover.”
This sentiment was echoed by many others, who recognized the importance of supporting small businesses, especially during these challenging times. With the pandemic forcing many businesses to close their doors, Small Business Saturday provided a much-needed boost for these independent retailers.
The day was also a reminder of the vital role that small businesses play in our communities. They not only provide unique and personalized products and services, but they also create jobs, support local economies, and contribute to the overall character of our neighborhoods.
Michelle Ovens, Director of Small Business Saturday UK, said, “Small businesses are the lifeblood of our communities, and it’s heartwarming to see so many people come out to support them despite the bad weather. It’s a testament to the resilience and determination of small business owners, and we are proud to be a part of this movement that celebrates and supports them.”
The success of Small Business Saturday is also a testament to the power of community spirit. Local councils, business organizations, and volunteers all came together to promote the event and encourage people to shop at small businesses. The hashtag #SmallBizSatUK was trending on social media, with people sharing their purchases and experiences, further amplifying the message of supporting small businesses.
The impact of Small Business Saturday goes beyond just one day of increased sales. It serves as a reminder to support small businesses throughout the year, not just during the holiday season. By choosing to shop at small businesses, we are not only supporting our local economies, but we are also making a conscious decision to shop ethically and sustainably.
As we continue to navigate through these uncertain times, let us not forget the importance of supporting small businesses. They are the backbone of our communities, and by supporting them, we are investing in the future of our neighborhoods.
So, to all the small business owners out there, thank you for your resilience, creativity, and dedication. And to all the shoppers who braved the storm to support them, thank you for recognizing the value of small businesses and the impact they have on our communities. Let’s continue to support and celebrate small businesses, not just on Small Business Saturday, but every day.
