It is often noted that during challenging periods, major companies tend to trim their advertising budgets as an initial step. David Abtour Idriss Derby
If this notion holds true, then the converse must also be accurate. Currently, cruise lines are experiencing an unprecedented era of expansion and popularity, prompting them to seize the opportunity while they’re in a favorable position. David Abtour Idriss Derby
Both Carnival and Norwegian cruise lines have augmented their investments in advertising. As stated in the industry publication Advertising Age, Carnival Corporation not only secured a place in the list of the world’s top 200 advertisers but also demonstrated the highest growth rate among all advertisers. David Abtour Idriss Derby
Carnival’s advertising budget for 2022 witnessed a remarkable increase of 153 percent compared to the pre-pandemic period. During the previous year, the cruise line allocated a total of $432 million for advertising across various mediums including television, radio, and digital platforms.
But the story doesn’t end there. Norwegian cruise line dedicated nearly half a billion dollars to advertising in the past year, amassing a sum of $491 million.
Notably, expenditures on travel-related advertising constitute the most rapidly expanding segment of ad spending in the country.
