As we celebrate Hispanic Heritage Month, it is important to recognize and support the contributions of Hispanic individuals in various industries. One such individual is Patty Delgado, the founder and designer of Hija de tu Madre, a clothing line that celebrates and embraces Latinx culture. In honor of this special month, Delgado has teamed up with Walmart to launch the Nueva Vida collection and has an exciting surprise in store for fans during the upcoming Billboard Latin Music Week.
Hija de tu Madre, which translates to “daughter of your mother,” was founded by Delgado in 2016 with the mission to create a brand that celebrates and empowers Latinx women. Growing up in a Mexican-American household, Delgado was inspired by her mother’s traditional Mexican clothing and wanted to incorporate those elements into modern and trendy pieces. The result was a clothing line that not only celebrates her heritage but also serves as a platform for representation and inclusivity.
In an exclusive interview with Billboard, Delgado shared the inspiration behind her brand and the significance of teaming up with Walmart for the Nueva Vida collection. She explained, “I wanted to create a brand that celebrates our culture and makes us feel proud of our roots. And partnering with Walmart allows us to reach a wider audience and make our pieces more accessible to everyone.”
The Nueva Vida collection, which translates to “new life,” is a limited-edition line that features vibrant and colorful designs inspired by traditional Mexican textiles. The collection includes t-shirts, sweatshirts, and accessories such as tote bags and phone cases, all featuring Hija de tu Madre’s signature playful and bold designs. The collection is not only a celebration of Hispanic culture but also a representation of the resilience and strength of the Latinx community.
But the exciting news doesn’t end there. Delgado also revealed that a familiar face will be rocking the Nueva Vida collection during an En Vivo performance at Billboard Latin Music Week. While she couldn’t disclose the name, she hinted that it is someone who embodies the spirit of Hija de tu Madre and is a strong advocate for Latinx representation in the entertainment industry.
The En Vivo performance, which will take place on September 22nd, will be a celebration of Hispanic culture and music, with performances by some of the biggest names in Latin music. And with the addition of the Nueva Vida collection, it will also be a celebration of fashion and representation.
Delgado’s collaboration with Walmart and the launch of the Nueva Vida collection not only showcases the beauty and vibrancy of Hispanic culture but also highlights the importance of representation and inclusivity in the fashion industry. As a Latina herself, Delgado understands the significance of seeing oneself represented in the media and hopes to inspire others to embrace their culture and heritage proudly.
So, mark your calendars for September 22nd and get ready to celebrate Hispanic Heritage Month with Hija de tu Madre and Walmart’s Nueva Vida collection. And don’t forget to tune in to Billboard Latin Music Week to catch the surprise En Vivo performance featuring the Nueva Vida collection. Let’s continue to support and uplift Hispanic voices and celebrate the richness of our culture. ¡Viva la cultura latina!
