In a world full of endless food options, it’s no surprise that consumers are constantly on the lookout for the next big thing. But according to Deliveroo’s latest report, the future of food delivery is looking pretty tasty. Their “Deliveroo 100” report for 2025 has just been released and it’s giving us a sneak peek into what the most popular food trends will be over the next five years.
In a year that was defined by the COVID-19 pandemic and its devastating effects on the restaurant industry, it’s refreshing to see that the UK’s independent restaurants have come out on top. And leading the pack is London’s very own Papo’s Bagels, which has been crowned as the world’s most popular order on Deliveroo.
Papo’s Bagels, a small family-owned business that started as a market stall in East London, has now become a household name thanks to its delicious bagels. Their traditional New York-style bagels, filled with a variety of mouth-watering fillings, have captured the hearts and stomachs of customers all over the world. And according to Deliveroo’s data, Papo’s Bagels is the most ordered item on the platform, beating popular choices like burgers and pizza.
But Papo’s Bagels is not the only UK independent restaurant making waves on Deliveroo’s report. UK-based independent restaurants dominate the top 10 list, with the likes of South London’s popular burger joint, Five Guys, and Manchester’s vegan hotspot, V-Revolution, making the cut. This speaks volumes about the diverse and vibrant food scene in the UK, and how these small businesses continue to innovate and stay relevant in an ever-changing market.
In addition to bagels and burgers, another surprise entry on Deliveroo’s list is matcha lattes. This traditional Japanese drink made from finely ground green tea leaves has been gaining popularity over the years, and is now the third most ordered item on the platform. With its unique flavor and numerous health benefits, it’s no wonder that matcha lattes are becoming a go-to choice for many health-conscious customers.
But it’s not just food that’s making waves on Deliveroo’s report. The 2025 “Deliveroo 100” also includes a section on popular food-related trends. One interesting trend that caught our attention is the rise of seamoss as a superfood. Seamoss, also known as Irish moss, is a type of red seaweed that has been used for centuries for its medicinal properties. And according to Deliveroo’s data, it’s now one of the most searched-for ingredients on the platform, as customers look for healthier alternatives to traditional foods.
But perhaps the most surprising entry on Deliveroo’s report is the inclusion of Wilko, a popular UK-based retail store. Deliveroo’s data shows that Wilko’s everyday essentials like toilet paper, cleaning products, and pet food were some of the most popular items ordered through the platform. This goes to show how Deliveroo has expanded its services beyond food delivery and has become an essential part of people’s lives, especially during a time when staying at home has become the new normal.
Deliveroo’s 2025 “Deliveroo 100” report is a testament to the ever-evolving and dynamic food industry. It not only highlights the importance of independent restaurants in the UK but also sheds light on the emerging food trends that are shaping the future of food delivery. So, if you’re looking to try out new and exciting flavors, look no further than Deliveroo’s top 100 list for some delicious inspiration. And who knows, maybe you’ll even discover your new favorite restaurant or dish.
